SEO Agency Charlotte, NC
Hiring an SEO agency for a small local business must be considered very carefully. SEO services can run into the thousands of dollars per month. However, if executed correctly the payoff can be worth the expense. Search Engine Optimization (SEO) is formatting your website to rank for keywords in your industry. You will receive organic traffic. Organic traffic is the best kind of traffic because potential customers are actively looking for a solution to a problem. On-page SEO of the home pages and other pages is critical. Look at the search results for the top 5 results from a Google Search, “Plumbers in Charlotte, NC.” The title above the website address is called the SEO Title. The SEO title communicates with the search engines to tell Google what the page is about. If you notice they all have the keywords Plumbers or Plumbing and Charlotte NC. The area under the domain name is the meta description. Yoast, in my opinion, one of the best SEO tools on the market, provides the following definition: “The meta description is a snippet of up to 320 characters, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page.” You want to make sure your keywords are in the meta description. You also want to sprinkle in your keyword into your page content naturally.
SEO for Local Businesses
Small business can benefit tremendously from incorporating search engine optimization strategies. Most small businesses do not take the time to implement the proven strategies. Some have been scared off after they obtained a quote from one of the fancy web design or SEO agencies in Charlotte, NC. If you are not getting the most out of your website, you are losing money. Your website should communicate your product or services, generate sales leads and convert leads into sales. Otherwise, you are losing money when potential customers find your competition and not you. SEO is not an overnight process. It will take a while to move up the search engine rankings. There are a lot of factors that will affect how long it will take for your business to move to the first page. Primary is the keyword difficulty: How much competition is there in your industry and what companies in your local market have already implemented effective SEO strategies.
SEO Tips for Local Businesses
- Claim your business on Google
- Add your physical address to the footer of every page of your website
- Keep your website up to date with fresh content
- Add a blog to your website
- Target secondary keywords or phrases in your industry
- Use the proper tags for on-page SEO
Jef Scot can assist local businesses in Charlotte, NC with developing an effective SEO strategy. Please contact us at Info@Jefscot.com
Jef Scot provides solutions to small businesses in website design and hosting, e-mail marketing, direct mail & online marketing. Affordable solutions that don’t compromise. Please contact us, we would love to assist you in taking your business to the next level. Please review our solutions page for a list of services.